A K&H: üzletet ide! vállalkozás ösztönző programunk keretében Buzás Zsófi designert arra kértük, mesélje el, hogyan indította el a Sophie by Chance márkát, milyen kihívásokkal kellett szembe néznie a vállalkozás elindításától kezdve az első egyedi tervezésű táska eladásáig!
Az interjúból megtudhatod mi motiválta Zsófit arra, hogy már a divatiskola elvégzése előtt a vállalkozói lét felé kacsingasson, kik és hogyan segítettek neki megvalósítani az álmait és mik voltak az első nehézségek és sikerek!
Mit gondolsz, lehet üzleti terv nélkül sikereket elérni? Érdemes tudatosan, személyes márkát építeni?
Az interjúból megtudod!
Ez a vlog most az indulásról szól, ötletek, motiváció és a partnerek. Hogyan kezdj bele egy vállalkozásba?
Manapság egyre többen gondolkoznak saját vállalkozás indításában, mert mindenki azt látja, hogy vállalkozónak, szabadúszónak lenni könnyed, egyszerű, az ember kávézókban vagy co-working irodákban üldögél, közben vlogol, blogol, menő eseményekre jár, ezzel is építve a személyes márkáját és milyen jó kis dolog ez az egész. Emellett rengeteg tévhit kering az interneten is ezzel kapcsolatosan. Egy 6 részes sorozatban szeretném bemutatni saját tapasztalatom és tanulásom alapján a vállalkozóvá válás (néha rögös) úját, annak minden szépségével és nehézségével együtt, és eloszlatni a sokszor puffogtatott közhelyeket és tévhiteket.
Vállalkozóvá válni csodás utazás, de csak akkor, ha felkészülsz rá és nagyon sok munkát teszel bele.
“You have to lead when no one is following you yet”, azaz “Akkor is vezetned kell, amikor még senki sem követ” – most is beleborzongok ebbe a mondatba, mert hatalmas ereje van. Mert egy dolgot le kell szövegni: az út nehéz lesz. Ez nem kérdés, ha bármilyen kétségek vannak ezzel kapcsolatban a fejedben, akkor lehet nem is érdemes tovább olvasnod. Mert ha belevágsz egy vállakozásba vagy projektbe, az igenis nehéz lesz és lesznek akadályok. Rengeteg munkára és hatalmas elköteleződésre lesz szükséged és legelőször csakis magadban kell hinned!
Kezdjük is a vállalkozásindítás első lépéseivel: az ötlettel, a motivációval és a csapattal.
De mielőtt nekivágnánk, tippeld meg, hogy az emberek hányszor vágnak neki egy ötletük megvalósításának, mire végleg feladnák azt? Egyszer, kétszer, ötször, tízszer, húszszor vagy százszor? A cikk végén kiderül.
Nézzünk néhány extrém példát, akiknek nagyon sokszor kellett nekivágni, de végül óriási siker lett belőle:
Ezek a példák tökéletesen szemléltetik, hogy a nagy sikerek is kudarcokkal vannak kikövezve, így nem szabad, hogy egy-egy sikertelenség kedvünket szegje. Ha ilyen sikeres emberek is rengeteg kudarcban részesültek, akkor mi is merhetünk és mi is próbálkozhatunk!
Most jöjjenek a tévhiteket.
Sokszor hallom manapság, de szerintem ez a legnagyobb marhaság, amit tanácsolni lehet egy kezdő válalkozónak. Ugyanis az ötlet önmagában vajmi keveset ér. Ha nekem nem hiszel, akkor nézd meg Bill Gross TED előadását. Gross az a fickó, aki a Yahoo keresőmotorját fejlesztette, majd Szílicum-völgyi befektetőtként a siker öt faktorát vizsgálta olyan cégek esetén, mint a coinbase, twillo, UberMedia, Picasa, Pet.net vagy a iexchange.com. Arra jutott, hogy az alábbi öt tényezőre van szükség a sikerhez: idő, pénz, csapat, üzleti modell és persze az ötlet. Most meglepődhetsz, de az ötlet sokkal inkább a sor vége felé van. Az ötletnél ezerszer fontosabb a megfelelő időzítés és a szükséges erőforrások rendelkezése állása.
A másik fontos kérdés az ötlettel kapcsolatban, hogy mit is értünk alatta? Egy vállalkozás akkor jó, ha valamilyen problémára nyújt megoldást. Ezért célszerűbb lenne az ötletet inkább megoldásnak nevezni. Tehát a feladatunk, hogy nyitott és kritikus szemmel járjunk a világban. Figyeljük a szakterületünket, a környezetünket, az emberek reakcióit. Mindig legyenek megoldásaink arra, hogy mit hogyan lehetne jobban csinálni. Amikor elérkezik egy lehetőség, ahol jó az időzítés és a feltételek is megfelelőek, akkor egy valós piaci problémára fogunk tudni adni egy hatékonyabb megoldást. Ez az amit mások szerencsének és jó ötletnek fognak nevezni, de ezek teljesen tudatos, előre megalkotott üzleti koncepicók, stratégiák, csak meg kell várni, hogy a kirakós a helyére kerüljön.
Tetteink nem csak a motiváció eredményei, de az okai is. Ha nem vagyunk motiváltak, akkor nem jutunk sehova, de ha nem lépünk a tettek mezejére, akkor nem válunk motiváltá. Ez egy 22-es csapdája. Vagy mégsem? Azért érezhetjük így, mert általában csak akkor gondoljuk magunkat motiváltnak, ha van mellette érzelmi inspiráció is. Ha ezt nézzük, akkor az érzelmi vágyat követi a motiváció, amiből tett/cselekvés lesz. Mark Manson szerint a probléma ott van elásva, hogy míg mi ezt egy síkban látjuk, a valóságban egy spirálról van szó, tehát ez egy véget nem érő körforgás, ami így néz ki: inspiráció → motiváció → tett → inspiráció → motiváció → tett → és így tovább. A helyzet az, hogy a kulcs a tetteinkben rejlik, mert a tettek okoznak és váltanak ki érzelmi reakciókat, kvázi inspirációs vágyakat, amelyektől majd motiváltakká tudunk válni és ez a motiváció fogja meghatározni a jövőbeli tetteinket is. Ha ezt elfogadjuk és elkezdjük alkalmazni, akkor jutunk el a gondolkodásmódunk átprogromázásáig. Manson ezt nevezi “csinálj valamit” elvnek, egyszerűen ha csak elkezdjük csinálni, amit szertnénk az motiválttá tesz bennünket, ami további tettekre sarkall, amiből inspirációt meríthetünk és máris minden megy a fent említett körforgás szerint.
Sokan azt mondják, hogy a vállalkozóknak egyedül kell végig menniük az úton, sőt ami még borzasztóbbnak tűnik, a csúcson is egyedül maradnak. Ez mind olyan duma, amit leginkább az irigyek szoktak mondani. Már beszéltünk a vállalkozók erőforrásairól, amelyben nagyon fontos szerepet töltenek be a partnerek. Itt beszélhetünk barátokról, üzlettársakról, beszállítókról, kereskedelmi partnerekről és a marketinges/reklámos kollégákról is. Meg kell találni minden olyan partnert, akik szükségesek ahhoz, hogy a legjobbat hozhassuk ki a válallkozásunkról/projektünkből. Ha mégis egyedül vágnánk neki, az első fontos lépés, hogy megtaláljuk azokat, akikkel közös az értékrendünk, érdekünk és egymást támogatva tudunk előre haladni. Ha nincs megfelelő kapcsolatunk, akkor – mint minden másban is – a Google segít. Buzás Zsófi – a Sophie by Chance tulajdosnosa is pont így indult el.
Emlékszel még a cikk elején feltett kérdésre, hogy szerinted hányszor próbálkozik valaki, mielőtt feladni az álmát vagy a projektje megvalósítását? A válasz elég szomorú, mert mindössze 0,4 ez a szám. Azaz a legtöbb ember egyszer sem próbálja meg, inkább bele sem kezd a tervének megvalósításába. Te ugye nem közéjük tartozol? Csináld, tedd a dolgot, akár ezerszer újra és újra és emeljük fel együtt ezt a statisztikát!
Ebben segítségedre lesz a cikksorozat második része, ahol a márkaépítés, a cégalapítás, az üzletejlesztés és a piackutatás rejelmeibe kaluzollak majd el!
És nézzétek meg Buzás Zsófival a beszélgetésem, ahol a K&H Üzletet Ide! program keretében osztunk meg néhány tippet! — https://www.uzletetide.hu/uzletitippek
Before we start, I’d like to thank Julie Morris for her thoughts and reaching out to co-author this article!
You have a big idea. You’ve taken time to plan your next big project. Now, you just need to set some goals. If this sounds familiar – and it should – take time to make sure you’re setting the right type of goals for your continued success. S.M.A.R.T. goals are: Specific, Measurable, Action-oriented, Realistic and Time-based. Instead of resolving to increase your sales this year, come up with the specific amount of profit you’d like to make and calculate the number of new clients you’d need to gain in order to hit your sales goal. Define exactly what you want to achieve, the specific steps you can take to achieve those goals, and how you will measure your success. Consider numbers that sound realistic for a certain length of time. Can you boost revenue by $1,000 this month? How long will it take, realistically speaking, to get 10 new clients? With SMART goals, you’ll find it much easier to measure your success when you look back at your accomplishments at the end of this year.
This is where you should apply the 80/20 rule, also known as Pareto’s law, and ask yourself: “What 20% of activities/customers/products are producing 80% of the profit?”. What it will show you is that 80% of your outcomes are the result of 20% of your actions. Find out which 20% of your tasks produce 80% of the desired results.
You know how the first rule of Fight Club is to never talk about Fight Club? Well, Entrepreneur Club is exactly the opposite of that. By putting the word out there about your business, you’ll instantly have accountability. This is especially true if you publish blogs, articles, or social media posts on the Internet. Sure, it can be scary discussing your vision with other people those first few times – but if you push through the fear of vulnerability, you’ll find that most people will be cheering you on. When you have the support of others, including clients and prospects, you’ll feel encouraged, confident, and be more likely to follow through on your plans. So go ahead, craft your perfect elevator pitch, and start talking up your business this year!
Social media is a wonderful business tool, but if you find yourself feeling overwhelmed, it’s good to explore your options. Instead of giving up on social media, you can use one of many social media automation tools to share your message across multiple sites at the same time. There are several of these tools out there. Pick your favorite one, connect it to your desired social networks, and – boom! Social media is no longer tedious or frustrating, and now your time and energy can go towards other tasks.
It shouldn’t be about the tool, but rather the outcome you are looking for. A rule of thumb to be applied is always testing something manually. Find out the flaws, make it better, and only then search for the right tools or software and automate it. Nonetheless, it doesn’t need to be black and white. You could semi-automate it.
For example, an automation freak friend of mine created a newsletter subscribe automation, where the new subscriber is A) added to the Mailchimp newsletter group, but also, B) a draft email is created in my friends Gmail, so he can personally reach out to the new subscriber.
Entrepreneurs are not lonely wolf. It is just a myth. Although being a “solopreneur” gives you the freedom to do a lot of things on your own when it comes to your business, it doesn’t mean you have to do everything alone. Take a look at how you’re spending your time each day. Are there areas where it might be beneficial to have some help? A business coach? A web developer? A virtual assistant? If money is tight, maybe a talented intern could help you in exchange for college credit. Whatever the case may be, consider whether it might be time to collaborate with other people in your journey to success.
Dare to ask! Vulnerability is not a weakness, but a strength!
Even the busiest business owners need to take time to reset, unwind and unplug. Running your own business can be a lot of work – and it can also bring a lot of rewards. It’s all worth the stress when we take time for ourselves to enjoy the freedom that it brings. If work-life balance feels like a struggle and you’re not used to taking time for self care, try to start small. Even if it’s just five minutes per day, find a realistic and doable amount of time that you can commit to unplugging from your business needs and just living your life. Trust me, it’s worth it. If you work from a home office, you can also reduce stress by optimizing your workspace to do so (which can free up more “you time” in the long run).
If you look at my calendar, you’ll find entries like ‘Me Time’ or ‘Maker Time’ – marked as busy. Sometimes close business partners ask me why can’ I make it to X and Y? The question seems obvious, taking the fact that they see my calendar and it says ‘Me Time’. One could assume that I’m not busy, but actually I am. I’m busy having a meeting with myself or completing a task that only needs my presence. First things first, so respect your own time!
Regardless of what your business goals might be for the new year, your continued success as a business owner ultimately depends upon your ability to plan your next move.
If you want to dig deep, but want some first hand inspiration, check out how I suffered to create time for myself!
Original guest blog on Thrive Global!
Let’s talk about your time-management and productivity hacks. Like those, you can save 30-60 mins by using them, and you might even enjoy this monotonic and boring task. Instead of annoying intros, let’s see some statistics and hacks:
This is a function with I can save hours and important deals. By using this, I have so many opportunities to attend conferences for free, even as a speaker. I had new customers, and I could also talk with some busy people, who are usually unreachable. This little action is sending you a notification if your email hasn’t been answered within a certain time you set earlier.
Here is an example: you would like to work on a new project with your old customer, but he is really busy. However he promised, he will come back to you by the end of next week, something came up, and he didn’t. Luckily you have set a reminder for 2 weeks for this email, so your notification arrived. You don’t need to keep it in your head, write down in your diary or making Excel files because this program is doing this job for you. Magic!
I’m sure you have been in a situation where you received an email from your manager or partner, and you had to work on it. You might even send one of those in the past. One of the greatest advise from a big company’s management I heard was that schedule your emails in working hours. There is a big chance your college or customer will answer it with more motivation if you send it in the morning instead of 1 am. The other story: I learned that one of my partner doing emails on Sunday evenings so I can schedule my sendings to him for that time. Since I follow this, the ratio of answering has increased. It`s nothing to do with his willingness to answer; he is just really busy. This function can delay sendings with a time defined by you. You can learn another awesome trick, which I share in my video. That also saves me tons of time.
Often times you have to write the same reply: when should we meet, sending intros or weekly report. If you are advanced, you already have templates for those in a Word file or on Google Drive. But the real professionals set up a combination of the keyboard and paste the needed information. Yesware provides a template section within their Gmail plugin.
Here is a crazy idea – sharing while spending time with people! Imagine a photo that depicts people genuinely sharing something – food, coffee or just each other’s time. It’s so rare today that people spend quality time together. Technology constantly connects us, but interferes with the personal time we spend together.
Building relationships isn’t just for personal life. Simon Sinek says “Companies don’t do business with companies. People do business with people.” And that’s true. The best businesses are the ones in which producers have a relationship with their consumers. This makes the customers feel valued (talk about repeat business) and gives the producer more insight into the clients need so a product that fits the market can be aptly created.
When I was fifteen, I hated coffee. Well, I kind of still do, but I often find myself at coffee houses with friends or business colleagues because it’s an easy way we can spend meaningful time together. It’s people sharing a moment together and not needing anything in return.
These casual “business meetings” serve as a foundation to a strong relationship. Clients don’t feel they’re being sold to when you meet in an informal setting and spend time together as two people – not as a business and a client. This meaningful time spent together lays the foundations for trust, which is essential for a client to have with a business. While it takes time and may not be an immediate payoff, these meeting are worth it because a client that trusts you will give you repeat business, recommend your products to their friends and give you honest feedback on how you can improve your product.
Now with this other visual in mind – of people sitting at a coffee shop or café spending time together without expecting anything in return, look at our consumer society where we have two actors: brands and consumers. Usually brands/producers try to pull one over on the consumers – they try to make money as quickly and cheaply as possible, regardless of how it impacts the consumer. Money is the motive and relationships fall by the wayside. This trend is so pervasive that customers are now weary of brands, but imagine if companies put more emphasis on clients and relationships. That would be groundbreaking and create an infinitely better shopping experience.
Companies blame this impersonal experience on the fact that they are flooded with too much information and have too much to do so they have no time to focus on building these relationships.
The world sometimes seems to be moving too fast and we just need to
So let’s revamp the company-customer relationship. How about this? Try to share that one coffee with your customers and see how it impacts your business. Use the inundation of technology and information to bring you closer to those who are interested in your product and what you’re doing.
We, at SpringTab, build relationships. We help brands reconnect with their customers on a personal level and do this by asking nothing from them in return; we try to understand them on a deeper level, so they get the best experience. We help our clients do the same through social data mining and auto-personalization.
Imagine a world, where a big corporation, like Amazon or Apple, could talk to each of their customers over that coffee. The way things are now, this obviously isn’t possible, but we believe there will be at time where companies and customers connect on that personal level. This is our dream, our goal and what we strive to make a reality.
So the question arises. What do we need to do today to make this dream a reality?
The next step is to create an automated personalized experience all around. Currently only advertisements are auto-personalized. We need to find a way to be so personal with clients that loyal buyers recommend the product to their friends – and right now, that’s missing.
To get to this point, we need to make a good first impression to take the time to get that first coffee so we can begin to form a personal relationship.
Mark Zuckerberg described this by using Facebook as an example. He said the profile is like a basic introduction, who we are when we introduce ourselves to each other. It shows our basic characteristics and interests. The timeline helps us get to know each other on a deeper level by showcasing the current events in our lives.
We often feel that there’s no time to meet everyone or spend meaningful time together – we’re too busy rushing here and there, which is true. But we need to make time. These personal relationships should be one of the most important things in our lives because it can greatly impact business. Even Mark Zuckerberg, as busy as he is, has made a resolution to meet people in all 50 states. While these meetings may not all be business related, he’ll be building an even bigger personal network and who knows what could happen from those connection. If one of the most successful and busiest men in America feel that this is an important task, we should all take a second look and re-evaluate.
SpringTab is the Facebook timeline for companies – we help you get to know clients based on their life’s current events. We give you insight to their real Facebook so you can break the ice and find a relatable way to reach out for the first time. And in case you want to go for a real coffee, we’ve set the groundwork for you to start building that personal relationship.
The article was co-authored with Paige Tyrrell.
So I have this ongoing thing with Tim’s book and I try to meet w people featured in it and ask them to sign it. Turns out Kevin Kelly was with Tim in Uzbekistan just before he came to Budapest. As he describes, they went to crazy places there.
It all starts with ego. I asked Kevin Kelly about how we should go beyond our ego. It has many aspects and I knew he tried LSD once. But also other practices can be applied, but what I really loved in Kevin’s answer was that he admitted he cannot give that much advice on it. Being open about what you know and don’t and not trying to know everything.
This just connects to another thought Kevin highlighted: getting feedback is very important. As well as asking for help. In order to be good at this, you have to leave your ego out of it.
I had to ask him about the 1,000 true fans. Based on his thoughts I could draw similarities between going beyond your ego and focusing down to the 1,000 true fans. Kevin says that real success is finding and doing what you love. Find your own nieche, finding what you are good at and love. And find connecting skills to it. Find what you are better at than other people.
So if you can say that I could do this really well and I would probably enjoy doing this and you cannot say no to it and there is no one else doing it, than you found it.
There is an important side note to step 1: don’t do premature optimization. Don’t settle too soon. Meaning people drift from one thing to another before they could really tell how good they are.
To me it all comes down to the law of category. Kevin Kelly haven’t heard the term, but he actually applies it. The way he puts it is that you have to create your own slot. “The great temptation that people have is they want to be someone else, they want to be in someone else’s movie. They want to be the best rock star, and there are so many of those already that you can only wind up imitating somebody in that slot. To me, success is you make your own slot. You have a new slot that didn’t exist before. That’s, of course, what Jesus and many others were doing. That’s really hard to do, but I think that’s what I chalk up as success. You shouldn’t be afraid to be niche. Actually it has a lot of similarities w the 1000 true fans and what it says is that — you don’t necessarily need to be the best in one thing like be Michael Jordan but trying to be like in the top 20-25% in several things, 2-3 stuff, figure it out and then combine it and then you are creating your own category.
I recommended Kevin to write a follow up article on the 1,000 True Fans, where he explains the distribution part. Meaning how to reach them. He gave the best answer: he doesn’t know. Because the formula for finding and funnelling the fans in hasn’t been discovered, actually you have an advantage over the large companies. Because if there were a formula to gradually steer them in, then large corporations would use it and people like you and me wouldn’t have a chance. This way, it is up to us to figure it out – with the phenomenon of Youtube for example – and it is an open race. One thing for sure is that they won’t come if you are passive. You have to be proactive and just be out there trying.
So no new special secret here, but a good food for thought to know that we live in a time where we have a real shot achieving greatness in our own slot.
If you enjoyed this article and vlog, it would mean the world to me if you subscribed to my VLOG!
How did a video with 25 views make me 1000 bucks? When it happened, I had to ask myself, how did I get here? Mostly by connecting dots – not in a literal sense, but from making opportunities out of other opportunities.
Watch my new VLOG and an episode about connecting the dots:
I’ve been doing speaking engagements for 5+ years now and lightning talks seem to be the most difficult. These talks are fast paced, like TED talks, but you don’t control your slides. Prior to the presentation, you send your slide deck to the event organizers and they automatically advance your slides every 15-30 seconds. Even though these are the most difficult, I was invited to the Business of Software Europe conference in 2016 to give a lightning talk and that was the beginning of this journey.
It didn’t go viral or anything
If you check it out online at the time of this post (March 2017) it only has 25 views, but it happened to reach the right person. One of those viewers found the video some way or another and happened to work at an agency that was looking for an inspirational speaker for their client’s annual conference. She recommended me and I guess I fit the bill because I was hired!
I only needed one person who vouched for me and it led to on well-paid speaking gig. One that I wasn’t even trying to get.
As Steve Jobs said in his Stanford commencement speech, you can only connect the dots backwards. When you begin a task, you usually can’t see what the outcome is or where the journey will take you. You take one step at a time and only when you look back at what you’ve done can you connect the dots that make up the path that got you to where you are.
So often people have a plan in mind. An end goal for their lives. This is great, but it’s easy to get so stuck in the plan that we ignore other opportunities as they present themselves because they don’t immediately seem to fit our end goals. We pass by unique and enriching experiences because it doesn’t look like it will tie in with our plan or fit neatly on our resume, but chasing these opportunities and experiences are some of the most rewarding things we can do in life. These spur of the moment chances, push us further and force us to grow and learn about ourselves and that’s what life is about. The lessons we take from these experiences are invaluable; they provide us with new skills, insight and knowledge that can be applied to every aspect of life. And sometimes, the things we learn when we stray from the path can help us get farther than we ever could have had we adhered to our strict plan.
Life is about being flexible and open.
It’s so easy to get stuck in familiarity and routine that when something new comes along we’re averse to jumping into something new. This fear only ends up limiting us. Imagine what would happen if Steve Jobs never took crazy chances. Or Bill Gates. Or really anyone in the tech space. It’s full of innovators who didn’t get so stuck in a plan they didn’t go out on a limb. They knew that even though there wasn’t an immediate reward, the experience would be worth it. And while they were out chasing one dream after the next, jumping from one opportunity to another without a clear idea of where they were going, look where they got. They only achieved this greatness because they were risk takers. And they could only realize how one experience led seamlessly into the next after the fact. They were only able to connect the dots backward.
Another similar story was of Scott Adams’ that was recounted in Tim Ferriss’ Tools of Titans (I highly recommend the book by the way). You might know Adam by his works:
How to Fail at almost Everything and Still Win Big
If not, here’s a synopsis of his most notable approach to life: he creates systems instead of making goals. These systems work for him, even though he doesn’t know the exact outcome. He works at tasks without an end goal in mind and these systems are so effective that they end up making him successful in ways he wasn’t aiming for.
Take this for example. Adams used blogging to find his voice. He did it often because he enjoyed it and this made him good at it. His blog’s success landed him a job writing for the Wall Street Journal, which led to a book deal that spiraled into receiving speaking requests, which made him a lot of money. This success started because one day he decided to blog. His goal wasn’t to have a career as a speaker, he just wanted an outlet for his thoughts. He never could’ve planned this, but after the face, he was able to look back and connect the dots – back to the Steve Jobs quote: he could only connect the dots backwards.
So without planning to, I had my first ignite talk. It stemmed from my desire to establish an international presence. I was networking and pitching myself to everyone I could and someone finally saw the potential and gave me my first speaking gig. And I loved it! When I started down this path I had no idea where I would end up, but now I hope that there are even more similar opportunities to come.
If you’re interested in trying lightning talks, I would highly recommend it! It’s such a unique experience that challenges you and pushes you from your comfort zone that it’s an incredibly rewarding feeling once you’re through. If you’re interested in productivity hacks or want to see an example of a lightning talk, you can find mine here:
Have you ever experienced one of these “connect the dots backward” moments? If so, I’d love to hear about it and learn from it! It would be a cool concept for a follow-up post.
The article was co-authored with Paige Tyrrell.
My friends, I MET GARYVEEE and was on Dailyvee :)!!!!! Watch it!
This is a guest post that first appeared on thenextweb.com. Here are my written thoughts on it. (Summary at the end)
What’s the name of the third person to fly the Atlantic Ocean solo?
Do you know it? I didn’t. The real question is that how hard is to figure out what our strength are. This is what Gary Vaynerchuck adviced me: it doesn’t matter how many things you are good at. What matters is that you figure that out and use your strength.
In other words, finding your differentiators can help you stand out of the crowed. Think about it, if you are doing what everyone else is doing, you are approaching it in a completely wrong way – Casey Neistat . “You realize that you will never be the best-looking person in the room. … A true egalitarian aspect to success, is hard work. Always work harder than the next guy.”
Amelia Earhart. You might have heard this name before. Now, the real question is the context. Is Amelia known as the third person to fly the Atlantic Ocean solo? Of course not, but as the first woman to do so.
The phrase “law of category” comes from the book The 22 Immutable Laws of Marketing by Al Ries and Jack Trout.
If you are good at one or two things, all you need to do is finding an unique angle, thus creating your own category.
The good news is, that finding this new category where you will be first in is not at all as difficult as you might think. How, you ask? If you can’t be first in a category, set up a new category you can be first in. When you launch a new product, the first question to ask yourself is not “How is this new product different or better than the competition?” To put it In other words, what category is your product first in?
With my company, SpringTab, we found that SpringTab is the first promotion tool by a digital consulting firm that is easy-to-use thanks to its data gathering to provide converting personalized experience in onsite and retargeting.
Most companies focus on why their brand is better. But people are interested in what’s new. After all, who is interested in what’s better? So find it and then #educate the market.
Take Scott Adams’ case. He was the funny kid in the school, but wouldn’t make it as a standup comedist. His drawing skills are better than most people’s, but is not an artist or a graphic designer. The magic happens in the intersection of these two skills. Plus Scot having a business background helped him connect the dots and play on his strength of being among the few people who can draw well and write jokes.
Same analogy I can apply to myself and why vlogging came easy for me, is thanks to my background in photography and story telling. I’m not at all the best at capturing something visually, and definitely not the best storyteller. But I believe that being in the top 25% supports me to create outstanding audiovisual narratives by combining the two skills.
Here is another example. You can become a good public speaker (top 25%) and add that talent to any other skill, and bamm you overtake people focusing on only one skill.
Here is the secret hack.It is way easier to reach the top 25% and it requires way less energy.
The man himself, Marc Andreessen said that even the secret formula to becoming a CEO is this. All successful CEOs are like this. Just look at it from an educational standpoint. The unusual is getting usual of having combinations of degrees: engineering + MBA, or law degree + MBA.
“Everything is a remix, but what is your version of the remix?” – Chase Jarvis
Let me inspire you with the help of these stories.
Miller Lite.Heineken was already a big success. So instead of competing with a high-priced imported beer, by being a high-priced domestic beer, they positioned themselves as thefirst domestic light. There was a twist to the story, when Amstel Light became the first imported light beer. There is always a next twist where you can be first at.
IBM and DEC. IBM was first in computers. DEC was first in minicomputers. Instead of selling its products, DEC was education on why the market needs minicomputers.They told propects, they have to bugy a minicomputer, not a DEC product. Needless to say, when the decision was made, DEC was the goto option.
In the early days, Hertz sold rent-a-car service. Coca-Cola sold refreshment.
Tim Ferriss created the phrase “lifestyle design”: “The New Rich (NR) are those who abandon the deferred-life plan [save and retire after 20–40 years] and create luxury lifestyles in the present using the currency of the New Rich: time and mobility. This is an art and a science we will refer to as Lifestyle Design (LD). . . . $1,000,000 in the bank isn’t the fantasy. The fantasy is the lifestyle of complete freedom it supposedly allows. The question is then, How can one achieve the millionaire lifestyle of complete freedom without first having $1,000,000?” (Excerpt From: Timothy Ferriss. “Tools of Titans.”)
He owned the mindshare, the mental “category,” not the trademark.
Success is you make your own slot.
The great temptation that people have is they want to be someone else, they want to be in someone else’s movie. But, “How do you zig when everyone else is zagging?” A cool example is Chase Jarvis, who was transparent before it was “cool”.
What this means to me that since I made a decision in terms of where my life should lead and be in the next few years, all I need is do the hard work, play the numbers game, so with patience I’ll find the right fits. I should and started to feel emphaty for the ones who don’t stay in my life. They must have their own reason, it is not my job to analyze it. May it be, NEXT. I started to document my journey throughout a weekly vlog, because I wish to show my ups and downs with all the inspiration I found relevant.
I created 3 parts of the experience, below you find the one where I actually met him. If you are hard core and have cca 12 minutes, whatch the three:
Thanks for reading so far. Do you have any other cool inspirations like the ones above? I’d like to create a collection so if you have a good story or your own example, please share it in the comments or at email@example.com.
How do you get entrepreneurship skills? Sometimes you think to yourself, was there a class I missed in university? There are so many successful entrepreneurs out there, they must know something I don’t. The good news is that nearly everyone starting out is in the same boat. The idea of starting your own company is thrilling and tempting to many, but the challenge of getting going seems so daunting, most people give up before they begin. But the best way to learn is by doing. So, jump right in.
You might be thinking to yourself, “That’s ridiculous, I don’t know the first thing about starting a company” and you’re probably right, but there are people out there who have a wealth of knowledge and often, many of them failed before they got it right. As humans, we learn best when we find out how not to do something. Talking to someone who’s been there; beaten this beast before is your best bet to prepare yourself, but once you’ve done that: stop making excuses and just do it! The worst thing you could do is wait. It could either be day one or one day – you decide! Having the courage to take risks and form relationships with strangers who will then turn to mentors are some of the most important entrepreneurial skills because they help you develop a strong sense of self-trust, something you’ll need to make it as a business owner.
Failure is scary. For everyone. Every time. No one wants to put their all into something and have it fall apart, but if you can learn from your mistakes you’ll be so much better off in the future. Trying something new is a huge success in and of itself and if it leads to failure, then you know how not to do it and can try again. This optimism and persistence will take your farther than anything else. Besides, if you don’t have enough failures, you haven’t tried hard enough!
If you begin this journey, be ready to fail. A lot. But be ready to analyze your decisions, what went wrong and why so you can improve on them in the future. Nothing is a failure if you can take something positive out of it. Steve Jobs didn’t get it right on the first time, neither did Walt Disney or Oprah Winfrey – or nearly any of the major names you know in business. Each of these remarkable entrepreneurs jumped in, learned from their mistakes and refused to give up on their dream – and look at what incredible stories they have to tell now.
What good story have you ever heard of that went according to plan? We are a composite sum of all our experiences, good and bad; and most people, when they look back on their life want to have a story to tell. Often, the best stories are those unplanned situations, when circumstances are completely out of our control because those imperfect scenarios are the most relatable. The quirky moments and the failed mishaps are often people’s most cherished stories. Sure, in the moment it feels like the world is falling apart, but afterward you’ll look back on it and laugh… usually. If you try, fail and don’t decide to move forward – at least you got a story out of it. More important than that, you built relationships, reached out to new people or maybe old friends, asked for help and built your network. In essence you fostered relationships that will enhance the rest of your life and maybe along the way, you even impacted some of these people for the better. Regardless of success or failure, those meaningful connections are the most important part of your journey, something to be proud of – as an entrepreneur and as a person.
By jumping into the task with an open mind and having the willingness to fail and learn, you’ll experience some of the best and most rewarding moments in life. If you keep pushing off diving in head first because “it’s not the right time”, you’ll end up letting yourself down because there will never be a perfect time.
When looking at it from a third party perspective, there’s no way in hell you could ever be completely prepared with everything you need before actually testing out starting a company of your own. Of course there are varying degrees of preparedness, and by no means am I saying you should wake up tomorrow and invest half of your time and fortune into a hair-brained idea. But what I’m saying is that no matter how many books you read, how many successful people you interview, you will never be able to completely anticipate the challenge that lies ahead, so don’t let the fear scare you out of trying.
We have one life to live and people most often regret the things they didn’t do much more than the things they did. If this truly is a dream of yours, do it! We are an amalgamation of our experiences so, do it for the experience, the chance to learn, to be successful. Do it for the story. This is the only life you have and you’re here, fill it with experiences that will become stories you’ll be proud of – whether or not they play out how you expect. Even if things seem to take a turn for the worse, or in a direction you never expected, be flexible and stay on your grind, remain positive and who knows, the universe could take you on a journey bigger than your wildest dreams.
Use these 4 entrepreneurship skills and you’ll be just fine:
Esteban Contreras is the VP of product at HYP3R, an engagement platform for venues. Previously he was the director of experience design at Sprinklr, an SaaS company that helps large brands create, manage, and optimize social experiences. He also worked as a marketing manager at Samsung where he oversaw the social media activity of the brand in North America.
He is the author of Social State, a well-received book on social media, and also an adviser to early stage startups.
Contreras has been a speaker at several conferences, including SXSW, the Gamification Summit, CES, and the Corporate Social Media Summit.
I asked him about creating professional networks, ways to leverage Twitter, and his reasons for leaving Samsung at the LeWeb conference in Paris.
You previously worked for large corporations. Why did you decide to join a startup?
I think I always had an entrepreneurial heart.
Most people in my family are entrepreneurs, they started newspapers, retail stores, and various other businesses. As I grew up in that environment, I’m used to being accountable and responsible for any work I do.
I was the first one in my family who finished college and pursued a normal career.
I went to work at large brands to understand how they think, and learn as much as I can about a global approach to things, but working at a startup seemed like what I always wanted to do.
I didn’t go to a startup early on, because, in my opinion, I didn’t really have the experience to do that. So I spent the first few years in my career learning about the convergence of technology and marketing, and really going deep into what is possible, and how human beings interact with organizations.
And Sprinklr, which is a startup where I’m working, seemed to understand that world better than anyone else. They saw the vision of how you and I will potentially interact with brands 15, 20, or 30 years from now. And I wanted to be a part of something like that early on, as opposed to waiting until they become a more mature organization.
I was always attracted by the startup world, and I’ve always spent time getting to know people in startups, and it seemed like the right time to do that when I did.
Actually, this is the next thing I wanted to ask you about. How did you build up your professional network? How did you reach out to people and find innovative new and companies?
There’s this idea of personal branding, and I’m not a fan of that term. I feel like if you’re a human being, you don’t need to do that.
It seems weird to want to brand ourselves, and yet everything I’ve ever done in my career in terms of who I am in the public has followed some of the rules of personal branding. Having a blog, having a Twitter account, being very transparent and open online was natural for me.
I went to college in the United States after growing up in Guatemala. And being in the U.S., I didn’t know anybody. I didn’t grow up with anybody. I was new to a different culture and a different world.
But I had the internet, and to me, it was very common to interact with people online. I was introduced to the internet, and I had learned about how to connect with people before I was a teenager. For our generation, or people in my generation and beyond, it’s very natural to connect with people online. It’s not strange.
I think that if you’re in an organization you’ve got to be careful about not doing that too much, because ultimately you work for a company, so you have a certain responsibility. But I if you are interested in the startup world and would like to find something that you’re passionate about, then being open and constantly always on could help a lot.
Did you land a job this way at Samsung as well? Is this the way that you found each other with Sprinklr?
Yes. I’ve tried the normal approach of getting the job, and it never worked. I never had anybody respond to my resume.
I actually interviewed the person that became my boss at Samsung. I had a podcast in 2008, 2009, and I invited the leads of digital for Samsung North America to my program. I asked them a bunch of questions, and as soon as we ended the recording, I said, hey, you know, I’d love to join, here’s my resume.
And two months later I was moving from Texas to New Jersey.
So like I said, being really transparent and open, and also connecting with the right people genuinely, could help. I wanted to get to know these guys because I thought they were interesting. I had done that with other companies too.
How did you contact them?
Twitter. To me, Twitter is the first place to go.
What’s your golden rule for Twitter? How do you leverage it? Do you have any special tips for that social media site?
Try to review who you follow. I used to follow everybody that I knew, and then I realized that it leads to a lot of noise. Make sure you’re following the people you want to follow for real, instead of being nice.
I also do a bit of automation. Sprinklr has a rules engine, and if a message comes in, with a certain meta data related to that message, it can filter it to a certain group.
But the most important thing is knowing who you want to listen to when you’re just browsing.
Do people tend to reply to you when you mention them on Twitter?
Yes, and I would recommend to anybody who’s looking to get a job at a large brand, or looking to join a startup, to just not be afraid of knocking on doors. And I think most people are nicer on Twitter than they are in the real world. They might respond to you on Twitter, but not in the real world…so why not use Twitter?
Besides discussing Twitter and creating professional networks, I also asked Esteban Contreras about the opportunities provided by social data and personalization. I posted this part of the interview on SpringTab’s blog. Click here if you’d like to read it.
Our self-knowledge and personality develops over time, but not in every aspect.
Most people sooner or later understand what they are good at. They know which skills and abilities moved their career forward and how they got to where they are.
But facing our weaknesses is a much more difficult task. One of the reasons for this is simple. We recall our success stories and occasions more easily, and we triggered positive reactions more often than our failures. Just think about how much time you spend remembering people who turned you down. How easily you answered the questions about your weaknesses at job interviews.
I bet you had a much easier time talking about your achievements, which is okay. Especially if things are going well, there’s no reason to mull over past failures.
But if we feel like our career is moving in the wrong direction, or we’re making the same mistakes again and again and want to understand the reasons, studying our darker side could help. At these times, if instead of avoiding the uncomfortable questions, we try to understand what our worst self is, or what makes our worst self come out, we can learn a lot about ourselves. And improving self-knowledge in the long run will help us to overcome things that are holding us back.
Even though currently I’m not in any kind of crisis, and in many aspects, I’m closer to reaching my goals than I used to be a few years ago, there are still many things in my life that I’m not satisfied with. And reading about the advantages of studying our worst self got me thinking.
I’ve created a list of the things that I believe I should try to change in the near future. I was aware of these problems before writing them down, so I wouldn’t say that I’ve discovered an entirely new perspective, but thinking about them deeply did help.
This is why I decided to share my results with you. This is what I believe constitutes my worst self, and these are the things that can bring it out:
– I’m a goal-oriented person, and I don’t think it is a bad thing. But there are some downsides of this mentality, and I have a few personality traits that could put me at a disadvantage in certain situations.
– I’m impatient and a bit selfish.
– Sometimes I’m also stressed out and inattentive. This happens most often when I know that I’m right but others don’t see it that way.
– I could also get very tense when people can’t understand why I ask them for certain things, and as a result they don’t complete their tasks.
– Things that are out of my control can also bring out the worst of me. When what should be done is obvious, but for some irrational human factor operations don’t work effectively and I feel like I can’t impact things, I try to solve problems with force. Which is probably not the best solution.
Looking through this list I concluded that paying more attention to the details, being more patient with certain projects, and trying new approaches when things don’t work out would help me in many ways, and I will have to pay attention to these things in the future.
So what do you think? Could studying your worst self help you as well?
Tony Conrad is the co-founder and CEO of about.me, a platform for representing personal identity online. He is also a partner at True Ventures and a personal investor in WordPress, Slack, and Lowercase Capital.
At the LeWeb conference in Paris, I asked him about his entrepreneurial journey and the advice he would give to startups.
What do you recommend for startups and how to try to find their first customers?
I think often people, and entrepreneurs, in particular, are looking for what I call a silver bullet. They are looking for a lightning in a bottle. It’s just gonna happen.
And that hasn’t been my experience. With about.me a little bit, but with my first company, Sphere, it took us a year and a half to really figure it out and to evolve the product and service in such a way that it made sense for our customers to adopt it.
But I think we were very patient. And I think the thing we did well and where I feel like I learned a lot of entrepreneurial skills and credibility was when I was building that first company, I was constantly interactive with the blog.
I was constantly talking with our audience about what we were building and how it could work with their blogs. And eventually, we nailed it when we started contextually matching their content to mainstream content and connected these things.
But it took us a very long time to get there, and during that period we were in a continuous dialogue with our users. And I think a lot of founders aren’t patient enough, but that is also a tricky question. When are you being too patient versus not being patient enough?
Because it may just be a bad idea. So if it’s a bad idea you just want to cut quickly and move on to the next idea. But I think a lot of people make those decisions without enough consumer input, or customer input. So they are kind of following their instincts a little bit, and they are actually not letting the data and the input drive the decision-making.
I know it’s weird that I never actually got the way we were doing it, but I knew we were close. I was hearing how our product was starting to help the bloggers, and we had to fine-tune it. Once we got that tuning correct, it became a very large platform.
What is that small line that can tell you that either you are doing it right or you just have to drop it?
I guess being a good listener, being observant, and being smart could help.
Am I correct if I say that the network you’ve created with your customers and peers is one of the most important reasons for the success of your products?
Absolutely. Even when I started about.me, even though I had been an accomplished entrepreneur and founder, the first thing I did was I brought on a very large advisory group. So, in the end, we had 26 advisers for a four-person team. Think about that.
We did it purposefully because these people knew how to build identity online, they understood the issues that we were trying to address, and they were absolutely amazing in giving us product input early on.
They also set up the original profiles, and their endorsement helped us to scale very quickly and get a very wide group of users, early users and adopters of our product.
So getting people involved and listening, listening, listening is really important.
And how about the press part of it? How did you get the word out to the public?
As an entrepreneur, you want to be building your relationships over time not just when you need them. So my relationships with the media have historically been real, really important to me, they’ve been very good. But it’s because I’ve taken the time to get to know the journalist, I’ve read their stuff and I offered them input occasionally.
I try to be an asset. If they call me because they are interested in things that are not connected to my business directly, I try to be helpful to them.
So as an entrepreneur, you have to believe in a longer-term approach.
I always say that if you’re going to be an entrepreneur, treat it like a vocation, treat it like being a doctor, or an accountant, or a school teacher.
Think of it as something that you are going to be doing for 35 to 40 years, and if you think like that, then you’ll start to make decisions very differently. You will play a very long-term game. You’ll educate yourself correctly, and you’ll be very patient in the way you build up your relationships and networks. You’ll take a much longer view and approach to it all.
Versus you know, when you feel like you’ve got to do it all in the first day or the first year. That’s not realistic. It’s not the way it works.
Besides his entrepreneurial journey, I also asked Tony Conrad about the opportunities provided by social data and personalization. I posted this part of the interview on SpringTab’s blog. Click here if you’d like to read it.
South by Southwest or SXSW is a Conferences held in Austin in mid-March. The live performances, screenings and interactive projects of the event bring more than a hundred thousand visitors to the capital of Texas every year.
Startup Village debuted at South by Southwest in 2012. The conference consists of start-up competitions, networking events and panel sessions covering topics like funding and entrepreneurial best practices. It also features pitches from some of the most forward-thinking startups from around the world.
This important startup conference is organized by Chris Valentine who produces SXSW Startup Village. We sat down with Chris during the 2016 festival to talk about upcoming trends, and the possibilities provided by virtual reality and big data.
The first part of our interview focuses on VR and augmented reality, while the second part, which will be published next week, is about business intelligence and personalization.
– Why did you decide to work on organizing the SXSW Startup Village?
I love the startup ecosystem and the startup world, and with SXSW, it was an incredible opportunity to find the way to bring the highest level of influencers and the highest level of startups into one place in Austin, Texas. By doing these kinds of programs I get a chance to be around smart people, smarter than me…
– What are the fascinating trends in this year’s event?
The big trends coming out right now I think would be health-related technologies and virtual reality. People are probably going to talk the most about VR and AR.
It’s already kind of happening, but here you can see it from the best retrospective, all over the country. SXSW can show how AR and VR are going to be used in ways that are not related to just gaming. For example, it could be used as an educational tool or as a training tool for companies and it could be used by doctors too.
There are all these different ways that it can be used, and I think that’s what started to creep into the public consciousness on a higher level. Because if it’s just gaming, at some point you’re going to be like, “I’m not a gamer so I’m not interested,” but if you’re telling me I can use it for this or for that, it’s a whole new different level…
– It’s very exciting to see VR and where it’s going and we don’t know yet where it will end up…
I completely agree with you and I think there are so many possibilities. Just think about like you have a fear of heights and you have the ability to work with a professional, who can actually stop your fear of heights with a VR experience in 3-4 months.
Or think about surgeons. They have to go to conferences and do certain types of classes to keep up their certifications. But what if they could have real-life experiences?
We had a company at SXSW Accelerator called NeuroDigital Technologies and they developed a haptic glove. With that, you could actually feel. If I touch this with my hand, or if I touch the grass I know how it actually feels, but that’s a real experience. If you had this glove, you could actually touch this and have the almost same experience. Now, if you’re a surgeon and you could practice a cut with this glove in VR…
Or think about from this perspective.
So I love European soccer, that’s my sports choice. I specifically like the English Premier League.
If you’re a goalie, at some point you’re not going to be able to practice because of physical exhaustion. But with the headset and the glove you could just go into the room, sit there and do that.
What you always hear from the coaches is that nothing can simulate a real game experience. Younger players who are new to the system always say that it’s much stronger, must faster and much quicker than they ever thought.
But if you’re 18 years old and you play your first game after spending six months with this VR simulation you’re going to have a sense of speed. You’re still going to have a learning curve, but it will be much quicker to potential success.
And there’s another part. The VR practice could also tell the club if a player is struggling and he can’t seem to advance fast enough, so they need to move him somewhere else, you know, off the club or down the bench. They could make a decision quicker in a fully different way.
But forget the games, just think about it… You have clubs making million dollar decisions; you have surgeons, they cut you open because you injured your knee. It’s a new procedure but they’ve already done it 20 times through VR, how much more confidence do you feel when they’re doing surgery on your knee open, as opposed to, “Oh, I’ve been reading about it for six months, and I’ve been to a handful of seminars”? And at some point, you’ve got to be the first one under the knife.
This article continues on the next page. Click here to keep on reading.
Many startups struggle with convincing larger companies about the values of innovative, new ideas. To some extent, we also face similar problems.
My company, SpringTab, helps website owners collect information about the preferences of their visitors and personalize their content according to the gathered data. Although personalization is not an entirely new concept and it is quite popular among professional marketers, it could still get very difficult to persuade decision-makers at larger, hierarchical organizations about the benefits of our methods.
I believe that this is at least partly due to the fact that innovation is not necessarily in their best interest. I’ve spent a lot of time trying to figure out why managers at huge corporations are not more open to experimenting — even though they have the budget — to try new approaches.
These are the main reasons that I’ve come up with:
At hierarchical organizations, communication flows from the top to the bottom. This traditional company structure discourages innovation and makes effective collaboration among co-workers almost impossible.
I believe Aaron Ross’s Predictable Revenue is a great concept that can help generate quality leads for your business. To a certain level, we apply these sales principles. But with hierarchical organizations, they don’t always work.
We always try to reach out to C-level people who could give us a referral to the right person at the company. And if it’s a larger corporation, more often than not what happens next is that the person we were directed to either delegates the tasks further down or doesn’t have the authority to make a decision.
I’ve talked with at least a dozen potential customers who saw the value in our product, but couldn’t help us make a sale due to an outdated organizational structure.
Innovation is risky, and mid-level managers wouldn’t want to risk their comfortable 9-to-5 jobs, especially if they could get by without trying anything new.
There’s no danger if you don’t make decisions
No one wants to take responsibility for business plans that have uncertain outcomes, and at larger corporations it’s easier to avoid making decisions.
In rapidly evolving fields, such as online marketing, new techniques turn up at a much faster rate than in more traditional industries. But you have to be up to date to appreciate the advantages they could bring, and the need to educate your prospect could slow down any sales process.
It could take a lot of testing to figure out how a new approach could affect your bottom line and find which is the most effective way to implement the changes. Many companies are willing to finish their testing if the early results are not entirely positive, even though a more thorough process would bring a different outcome.
Many companies, because of security reasons, avoid discussing company matters with outside consultants. As the saying goes, two heads are better than one, and this practice of distrust could be extremely damaging if a company faces a problem it can’t handle well on its own.
Even when managers are open to new approaches, an overly centralized decision-making process could make it impossible for them to implement changes.
For example, if you need approval from the center to develop new features for a local website, and decision-makers are unreachable or not willing to pay attention to cultural differences, not much is going to happen.
What companies do and say are two different things. Managers at seemingly innovative firms might also face structural problems that could block innovation. And a great mission statement is not going to change anything if it doesn’t affect the day-to-day operation.
As the Harvard Business Review points out, once a business figures out how to solve its customers’ problems, organizational structures and processes emerge to guide the company toward efficient operation.
This means that the company is going to focus on doing what it already does a bit cheaper and faster, instead of experimenting with transformational growth products.
I’ve heard many times that the company needs to overcome some difficulties before it could experiment with something new. The problem is that the house will always be on fire. And if an organization is only focusing on its current affairs and delays experimentation because of them, it will miss the chance to find something that could turn things around. Sooner or later the company will have a very serious problem: an outdated product.
Larger corporations can make great clients, but for the reasons I’ve listed, they are very hard to obtain. Some of the dedicated managers working at these firms are well aware of the dangers in short-term thinking and other structural problems I’ve written about. Finding them might give you a chance to convince a larger corporation about trying out a new approach, against all odds.
So, what do you think? Did you face similar problems? How do you try to convince managers working at hierarchical organizations about the advantages of your product?