by Peter Szanto| Aug 31, 2016 | Marketingprofs.com

The Long Tail theory proposes that niche products collectively can build up a market that rivals the relatively few current bestsellers. But according to the Pareto Principle, only 20% of the products should account for 80% of the sales.

On the surface, those two well-known theories contradict each other. But are they really opposed? Can’t we find a 20% in the long tail?