The conference called Big Data in Marketing took place in Budapest Music Center. The aim of the event was to help companies improve the way they deal with data, and provide practical tips on developing marketing strategies. Speakers presented use cases on data mining, data modeling and digital footprint analysis. Péter Szántó the founder of SpringTab attended this event too. His speech was about mass communication on a personal level and he also showed several ways to increase ROI with a data­based strategy.