by Szántó Péter |March, 2017 |Thenextweb.com
We, as online retailers, constantly develop new ways to earn our visitors’ trust. We work on convincing designs, building community, collecting social proof and everything in between. In other words, we do everything we can to gain trust for our brand in hopes that it will pay off. But maybe we’re looking in the wrong place. What if instead of putting a high focus on generating traffic we started playing the retention game and personalization. Conversion rates are cheaper to optimize than traffic and besides, all of this is pointless if everyone bails.
Date: March 1, 2017