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The Fight Between Two Well-Known Marketing Theories | Péter Szántó's Blog
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The Fight Between Two Well-Known Marketing Theories

  • The Fight Between Two Well-Known Marketing Theories

by Peter Szanto| Aug 31, 2016 | Marketingprofs.com

 

The Long Tail theory proposes that niche products collectively can build up a market that rivals the relatively few current bestsellers. But according to the Pareto Principle, only 20% of the products should account for 80% of the sales.

On the surface, those two well-known theories contradict each other. But are they really opposed? Can’t we find a 20% in the long tail?

Date: August 31, 2016

Category: Media